With rings on her fingers and bells on her toes, Le Sacriz will have jewellery where ever she goes. Founder of online jewellery and accessory store, Ruby & Luxe. Le Sacriz knows a thing or two about business, babies, beautiful things and how to be a successful mumtrepreneur.
What is Ruby & Luxe?
Ruby & Luxe is a collection of show stopping, edgy and affordable fashion accessories - from necklaces and bracelets to clutches and leather bags.
Why did you start Ruby & Luxe?
Ruby & Luxe was created during my time spent as a new mum to my baby girl, Scarlett (now aged 2). I had a well established career in Advertising and prior to having Scarlett, had been fortunate to work with some of the most luxurious magazines. However, I decided to put it all on hold to care for my precious being full time knowing how crucial and special this time is to bond with her. Thanks to the support of my husband, it was the best decision I've ever made for us.
During this time, I started planning on a dream I’d always had to have my own fashion accessories business and achieve what all mums want - a work/family balance. I spent sleepless nights nursing Scarlett whilst researching, planning, strategizing and brain storming on Ruby & Luxe. Having an active toddler and trying to put a business together was tough, but the persistence paid off and Ruby & Luxe was born!
How do you curate the jewellery for Ruby & Luxe?
The pieces are carefully handpicked by me and I work closely with both local suppliers and some overseas designers to ensure all pieces fit with the Ruby & Luxe style and brand.
What is Ruby & Luxe’s style?
We are everything glamorous, but with an edge. I want the collection to scream out fearless, bold and glam!
When curating, how do you know if a piece is perfect for Ruby & Luxe?
It is an immediate feeling. I am inspired by life around me, whether it be fashion trends, an egyptian painting, homewares stores or colours from Scarlett’s crayons. I then search for the pieces that stem from these ideas and inspirations.
What’s currently your favourite item in the Ruby & Luxe collection?
Tough question! That’s like choosing your favourite child! But I do wear the Miss Riri & Golden Girl necklaces to death and I adore our Miss Kira leather bag.
What has been the most enjoyable aspect about being a small business owner?
By far, it is receiving compliments for the pieces and seeing happy customers who come back for more!
What has been the most challenging aspect of being a small business owner?
One of the challenges is getting easily distracted and spending hours and hours on the laptop reading online fashion blogs, looking for celebrity red carpet pics and searching social media, but my excuse is - it’s all in the name of research!
What is the goal for your business?
My goal is to spread my passion and grow the business. Inspired by my little princess, I would love to add a little girls’ collection too (think gorgeous glittery bags and charming necklaces). I would also love to travel to the agenda to get more inspiration.
How do you balance the business-woman/mum lifestyle?
Being a mum is busy enough and now that I am also back working at a publishing house part time, I’m on-the-go, all the time. As all working mums know, you have several hats on all at once, but you find balance because there’s no other way.
What is your advice to other mums who are interested in starting a small business?
Follow your heart and look for support. It’s a great time as you get to have the best of both worlds. But more importantly, because it’s your passion you’ll be happy and motivated which means you give your best to bub and aren’t coming home grumpy from a 9-5 job that you hate.
What’s your #1 parenting tip?
There are so many general tips but the most important - never google search to diagnose your child! Self diagnoses is so dangerous and unneccesorily stressful!
What is your #1 styling tip when it comes to accessorising?
Don’t overdo it all at once, but don’t hold back on that statement piece. Let your accessory do the talking!
For more information on Ruby & Luxe and to add some of these bold pieces to your own jewellery collection, visit Ruby & Luxe