Ditch the Daisies with Nourish Posy Co
Sometimes you see an idea that is so fabulously simplistic, it blows you out of the water and you think, why, whhhhyyyyy didn’t I think of that? Nourish Posy Co is one of those businesses.
Sure, flowers are beautiful but let’s face it, as a gift can be as boring as candles and certainly not everyone’s cup of tea. Additionally, approx a week after delivery, there is nothing I loathe more than dead flowers; what with all the stinky water, messy leaves and dead petals. If you’re on the same page, then you’re gonna go bananas (literally) for this super wonderful biz started by oh-so-clever and creative Brisbane Mum, Ashleigh Bates.
We spoke to Ashleigh about how Nourish Posy Co came to be, where it’s going and of course – to be inspired!
How did Nourish Posy come about? Organically, I assume? The idea for Nourish Posy Co. literally came to me on a Monday morning out of nowhere. It was 6am and I woke up and just had this crazy idea. I thought at first I was being ridiculous, but I couldn’t get the idea out of my head and ended up going to my local fruit and vegetable store and just buying a bunch of veggies and started making posies. I took some samples around to my girlfriends and they loved the idea and by Thursday of the same week I had launched Nourish and had my first order.
Our Mothers group went crazy for your idea the minute you posted – why do you think it resonates so well? I think it appeals on a number of levels. There’s the practical aspect where instead of giving someone flowers that look beautiful but ultimately sit in a vase and start to die after 3-5 days, there’s a real purpose with a Nourish posy. I honestly believe that nourishment comes in many forms; a hug, a delicious meal, a sympathetic ear, or in this case, a big bunch of green goodness. I started Nourish Posy Co. because I wanted to give my loved ones a gift that was beautiful, practical and delicious. For me and for so many others, food is love, it’s how I’ve always shown people I care about them. The posies still look beautiful when they arrive but can then be turned into so many things, it fosters creativity and also eliminates the waste factor that comes with flowers that only end up in the bin.
How do you think this compares with your average bunch of flowers? I honestly feel like you can’t compare the two. For me, there will always be a time and a place for flowers. I still love giving and receiving flowers and always have fresh flowers in my home. With the vegetable posies the meaning behind the gift is entirely different. You’re sending a gift that can nourish your loved ones from the inside out.
How do you decide on what is included in the veggie mix? Each day is different but is based on seasonal availability. I choose the best of whats available for that day which allows me to continually be creative and give customers the best possible product I can.
Do you have a design background or floral arrangement background? I’ve always had an eye for detail and loved styling and decorating. I briefly studied a design course but wasn’t able to finish due to our family situation at the time. However I’m often asked by friends and family to consult on design jobs and recently just finished an open plan kitchen, dining and family room for a dear friend of mine. While I adore flowers (my favourites are Peonies), I don’t have a professional background in floristry, but I’ve always had a passion for creating beautiful spaces with flowers and greenery. I think they give so much life to a space.
This business sure has happened quickly – where do you see it going? We are currently in talks to expand to Sydney, Melbourne and Adelaide which is very exciting and something we are looking forward to. Our website is also about to be launched which will make it easier for those wanting to order with us. We’re growing every day and have been so overwhelmed by the positive feedback so far and are so grateful.
What is your ultimate dream for your new business? The ultimate dream is to build Nourish Posy Co. into a national brand and perhaps even expand overseas. Another goal is to expand our product range to include beauty and lifestyle products. We’re currently testing some natural beauty products and hope to launch these as additional gift options to send with a posy.
Nourish Posy Co can also deliver for weddings, corporate or private events. Food for thought, sisters!
*For orders in Bris-Vegas, hit the website up www.Nourishposycom.au for guaranteed delivery if your order is placed before 2pm. Orders are prepared daily with limited availability, so it is recommended you order ahead of time.
You can show your social media love here on Facey facebook.com/nourishposyco
or on Insta @nourishposyco